Design and strategy are never set in stone; hence the focus of my work is the outcome we can achieve together for your users.
First of all, I want to know your brand values and vision. Together, we dig into the “why” of the problem to solve.
Tools: Market/Competitor benchmark, UX analysis (MS Office, Keynote, Google analytics)
“If you think good design is expensive, you should look at the cost of bad design.” Dr. Ralf Speth
One key value of qualitative research is the ability to discover unknowns. From there, let’s identify who are our users and what are their needs/goals.
Tools: User interview (Zoom/Skype), User survey (Typeform/Google form), User personas
“Don’t find customers for your products, find products for your customers.” Seth Godin
When starting to solve a creative problem, it is a good idea to define the problem we are trying to solve. We classify insights to identify users behaviours, needs and frustrations. It guides us to articulate the problem statement(s).
Tools: Affinity mapping, Hypothesis formulations (Post-it/Whiteboard)
“A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.” Donald A. Norman
It’s time to unleash our imagination! The goal here it’s not about coming up with the “perfect” idea, it’s about generating a wide variety of potential answers and solutions. It shapes us the direction to create our information architecture.
Tools: Ideation (Brainstorming, Mind mapping), Information architecture (User journeys, User flows, Sitemap)
“If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than five minutes.” Albert Einstein
This is an experimental phase, and the aim is to iterate on the best possible solution(s) for the problem(s) we identified previously. The key is to test (often and early) with our users from all levels of fidelity. Also, to keep consistency, we set up the style guide along with your brand guidelines.
Tools: Low-fidelity (Pen&Paper, Balsamiq), Mid to High-fidelity (Sketch, Adobe XD, Figma, InVision), Usability testing (Task scenario, A/B Testing, Card sorting), Style guide (Google fonts, Adobe color, Accessibility)
“Design creates culture. Culture shapes values. Values determine the future.” Robert L. Peters
We made it! We have our final version solving our initial design problem. By now, you can hand it off to your development team.
Or, I’ve good news for you. I can also develop it into a live website. Apart from saving you time and reducing costs, I develop responsive websites optimised for search engines.
Tool: Development with Webflow (visual code editor and 100% customisable CMS)
“Design is not just what it looks like and feels like. Design is how it works.” Steve Jobs
We launch the solution and we watch it perform with both quantitative and qualitative metrics. Let’s analyse user satisfaction and business results.
Tools: Business KPI’s (Traffic, Conversion rate, Bounce rate, Sales revenue/unit etc.);
UX KPI’s: Behavioural (Time-on-task, Task success/Error rate) and Attitudinal (Net Promoter Score, Customer satisfaction)
“In ancient times having power meant having access to data. Today having power means knowing what to ignore.” Yuval Noah Harari