work

A curated selection of recent client and personal projects.
From real estate to B2B sustainability or fashion retail.

1/ Re-think the future of the tourism industry

Design sprints workshops (online & on-site) for travel agencies in Singapore to re-think their business in collaboration with the Singapore Tourism Board.

— OUTCOME

Create and lead five design sprints workshop sessions.
Conduct user & market research for the Travel and Tourism industry to provide concrete guidance for Singapore tourism professionals.
Manage a team of four designers and researchers.

READ CASE STUDY
Design Thinking + User Research

2/ B2B Sustainable Guide

Collective intelligence of like-minded people to guide Singaporean companies to act for a better future.

— OUTCOME

Designed and lead the development from A to Z with CMS implementation.
Published a free tool for businesses to kickstart their sustainable journey.

READ CASE STUDY
Web Design Strategy

3/ Connecting Young Athletes

Young athletes don't know how they can pursue a professional sports career. There are not online communities specialised in this matter. 

— OUTCOME

Design an all-in-one platform mobile app for young sports athletes and their parents to connect worldwide.
Conduct user research with sports inspiring teenagers and their parents.

READ CASE STUDY
Research + UX/UI

4/ Weather Forecast Simplified

Existing weather forecast apps are not displaying complex data in an accessible way.

— OUTCOME

Designed a mobile native app that allows water aficionados, of all level, to read a weather forecast in a user-friendly app.

READ CASE STUDY
Research + UX/UI

5/ Refining Nike Assortment  

Field research with the female Parisian's consumers to personalise the women’s footwear product assortment.

— OUTCOME

Increase in customers loyalty with an uplift of +6% on existing women's consumers revenue growth and +11% on repeat purchase.

READ CASE STUDY
Field Research

6/ Accessible Real Estate Market

New real estate buyers struggle to get started without professional guidance.

— OUTCOME

Designed a web responsive app that provides buyers with information on properties of interest.

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